Still Great Advertising Source : Home Business Blogs

Author:??Allen Daniels??view profile
Company:??Work Wth Allen Daniels
Website:??workwithallendaniels.com
Article Tag(s):??banner ads,allen daniels,

A person who has tinkered with the Internet will be more or less familiar with banner ads. This form of advertisement can be found on almost every page opened through the Internet and even blogs have their own share of banner ads. They are everywhere and there is no way anyone can get rid of them.

A banner ad, much like the name connotes, is a boxed advertisement that can be found either on top, below or the sides of a website. The style of the banner advertisement can vary depending on the preferences of the advertiser. These advertisements can be clicked and will direct the user to the website of the advertiser.

Banner ads used to be like other ordinary advertisements made up of text and graphics. However, developments in technology have made possible banner ads that are more technical, with much animation and even sounds. Banner ads has come a long from their olden days of being ordinary text and graphic ads to becoming a showcase of high technology.

Simply said, the placement of banner ads is the method with which enterprising individuals make known their products to people who surf the net. While traditional advertising relied on newspapers, billboards, television and radios to promote their products, the modern world has to contend with websites and the Internet.

Just like the ordinary advertising, banner ads aim to attract consumers to patronizing the products being advertised. Banner ads are usually placed in websites that are somehow related to the product or services being advertised. It is hoped that the consumers who view the websites will also be interested in related products and will click on the banner ads to get more info on allied products or services.

The usual banner ads come in sizes of four hundred sixty eight by sixty pixels. A user who clicks on the banner ad will be redirected to the website of the advertiser. Website developers or owners allow banner ads to link to their site because it is one way of earning revenues.

Whenever a user clicks on a banner ad, this will be detected on the log files of the advertiser, who will in turn compensate the website owner. The payment for clicked banner ads vary but it usually runs to five or ten dollars.

Website advertisement really works in the same manner as that of the traditional advertisement methods. However, the response rate of website advertisement through banner ads can easily be monitored and evaluated because the number of users clicking on the banner ad as well as those who view the website of the advertiser are automatically recorded on a file.

While both the content provider and the advertiser benefit from banner ads, these are considered a nuisance by most viewers who get distracted with banner ads. Some users do not really intend to click on a banner ad but usually does so by accident. This can be irritating especially for a person who has to maximize his Internet viewing time.

There are people who do not welcome banner ads and so they block them. A lot of pop up blocker options are available to web users and most of them do take advantage of the blocking system. However, there are times when the pop ups still persists despite the blockage.

Anyone would think that banner ads will be dead with the number of Internet users installing programs to block pop ups. But is banner advertising really dead, or is it still alive because the people behind banner ads have managed to successfully create banner ads that are tasteful and friendly to most Internet users?

Banner ads are the lifeblood of any business particularly those that are operating online. They are very effective marketing methods that can benefit the advertiser, the site owner as well as the user who may have a need for the products being advertised. Banner ads, when used wisely, can be a helpful tool for consumers as well.

Despite all the criticisms and the anti banner ad programs proliferating among internet users, banner ads is alive and contrary to claims of those against the use of web advertising, it may be here to stay for a long time.

http://workwithallendaniels.com

Allen Daniels

Source: http://www.homebizblogs.com/2011/08/still-great-advertising-source/

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