Microsoft announced a new version of Office suite, consumers in San Francisco, USA preview version, this version of the cloud services on the first, and greater improvement in sociability and touch.
Some analysts pointed out that the launch of the new version of Office is intended to strengthen the performance of Microsoft in the mobile space, and enterprise-class services to further enhance occupy the 30% of Microsoft revenue performance of Office business against Google (microblogging) to bring the impact.
The kit only support users of Windows7 and Windows8 system, and did not launch the application version of Windows outside the system, and promote the application can imagine the difficulty in future.
Industry pressure to promote Microsoft to push new
In the release of new version of Office, Microsoft said one of the most important element is leveraging SkyDrive to build a cloud platform, Microsoft office software.
The data show that, SkyDrive is a store in the active document on the Web server. Currently, SkyDrive has 60 million users. Through which users can freely insert in the cloud space photos, videos or other multimedia applications to the Office document, and ASUS UL30 Battery can be transmitted between different mobile devices.
?The current Microsoft deployment with their own cross-platform thinking, to achieve PC-side and mobile side of unity.? View of the the IT senior observe people Shiding Road division that the new version of Office owners push cloud services, will have beneficial to Microsoft?s vision of ?cloud +-side? strategy of achieve, PC, tablet computers, smart phones and even achieve interoperability in the future intelligent TV.
On this basis, Microsoft has also attached great importance to the sociability complement to Office, the acquisition from the Skype video phone will be integrated into the Office365, and in support of its mail service.
In addition, Microsoft is still in touch in terms of office products improved. Released at the same time Metro version of the OneNote application support to users of natural gestures to complete the touch operation of the Office font scaling, color adjustment.
?Microsoft?s new version of Office of the launch, and competitive pressure from Google.? The IT Commentary people Zhang book music (microblogging) to accept ?the daily economic news? interview analysis think, the current Apple and Google are to enter the office area, the Office is Microsoft?s stronghold. The latter is the largest single source of profits.
According to Microsoft?s revenue, since the fourth quarter of 2010, Microsoft Business Division will become the company?s revenue department, the department in charge of the ASUS X61S Battery business and its office products. The first quarter of 2012, Microsoft?s total revenue of $ 17.4 billion, the commercial sector revenues of $ 5.8 billion, accounting for 33.4%, much higher than the same period in Windows and WindowsLive department.
However, this business is currently being experienced by the pressure of competitors.
From abroad, a survey shows that 90% of users using Microsoft Office applications, users of Google products. With the introduction of the Google Enterprise Suite GoogleApps, Microsoft is the most profitable business is facing the danger of eating Google. The data show that as of May 2012, the new pay corporate network software users, Google has to occupy more than one-third of the market share.
The new version of Office applications platform is limited
In the era of mobile Internet on the expansion, Microsoft has lagged behind Apple and Google CEO Zhang Yi of Ai Media Advisory to accept the ?Daily Economic News? interview, said that with the new version of Office, Microsoft wants to regain the advantage intention clearly to this as a breakthrough in the mobile space, Office applications with the cross-terminal characteristics of the cloud platform, consistent with this strategy. ?
The foreign analysts believe that the new version of Office, Microsoft?s main source of revenue, more critical is that many business users rely on this software, this is the advantage of the current Microsoft compared to Google.
It is understood that Microsoft in the channel also pay more attention to move closer to the enterprise-class customers, as with Google, Apple to expand the competitive differentiation in the mobile side.
?Despite the high expectations of Microsoft?s new version of Office, but a short time their performance is difficult to play a substantial support.? Chang believes that the Windows XP market share is still strong, the new version of Office can only be used in Windows7 and Window8 , making the existing users of Microsoft?s replacement cycle is longer.
Insiders pointed out that for individual users, the replacement of a new operating system is an onerous task, especially considering that Microsoft does not provide a ASUS A32-K72 Battery upgrade to Windows7 the way. Especially business users, will face more trouble.
Currently, the Microsoft product launch platforms other than Windows enthusiasm is not high. Microsoft said, Office365 support the part of the Web browser will be able to use iPad or iPhone. In addition, the new version of Office is not going to provide other support for the iOS.
Chang believes that the Office is the valid user in the Microsoft system software, Microsoft is currently interested in the product as a ?killer application? to guide users to use a terminal equipped with its Windows system, especially the mobile terminal, there is on the other end system exclusion, in order to improve the layout of Microsoft?s various platforms.
?This is just Microsoft?s own wishful thinking.? Zhang Le Book is not optimistic about the move.
He believes that a Windows system on a mobile device application rate is too low, the new version of Office will not be able to achieve a true sense of the cross-platform use; two to difficult for users to abandon the use of mobile devices for non-WP system for an office software After all, the mobile device including Tablet PC is not real for office and students; In addition, even though Microsoft is not happy, but still have the program developers use the App to resolve compatibility issues, ?This may even lead to the users of Office on mobile devices loss ?.
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